Digital-mm
A visual communication concept for a technology brand: a key visual, a graphic direction and social media materials.
digital-mm is a technology company from Germany working in automation and software engineering. We translated digitalization, automation and app services into a clear, modern visual language and carried it through a key visual, a graphic direction and a set of social media materials.
- Industry
- IT, automation and software
- Services
- Branding, Key Visual, Web Design
- Location
- Germany
- Year
- 2026
Case study
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Visual identity
Page 1
Main logo
The main logo is the core element of a brand's
or organisation's identity. It is the version used
most often, in many contexts: on websites,
company materials, business cards and
advertising. It contains the key elements of the
brand's visual identity, such as the name, the
graphic symbol and other graphic forms, which
together create a consistent and recognisable
representation of the brand.
Presentation
Visual identity
Page 2
Logo variants
Colour variants of the logo are different versions
of the mark that use different colour schemes while
keeping the key elements of the design. They are
created to adapt the logo to different kinds of
backgrounds, promotional materials and printing
methods, while keeping it consistent and legible
in every form.
Presentation
Visual identity
Page 3
Colours
The brand colours are a set of shades used
consistently across all visual identity materials,
from the logo and the website to promotional
materials. Each colour was chosen with care to
reflect the character, values and personality of
the brand. A consistent palette strengthens brand
recognition and builds a lasting image of the
brand in the minds of its audience.
Presentation
Scope of work
One look, from the key visual to the feed.
Key visual
The brand's website on a monitor standing on a pale pedestal, with soft blue stripes like fluted glass. One image that explains the brand at first glance.
Graphic direction
A blue and white palette, gentle gradients with glass stripes, clean typography and plenty of space. The same rules apply to the website, the key visual and the posts.
Social media materials
A set of Instagram posts in German, each built around one idea: digital assistants instead of more staff, a lead magnet system and a service agent that is always available.
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